When you look to set up and ecommerce business of any kind, you essentially have two ways to go. You can either do what’s considered the standard thing of going wholly DIY, which means building, running and maintaining everything yourself, or you can side with a professional partner of some description. This could be anything from a simple ecommerce web development team that helps build the site right through to a wall-to-wall management team that pretty much takes care of everything. Unsurprisingly, few opt for the total management option as the very appeal of the modern ecommerce solution is the way in which it puts you in the driving seat of your own business. But when it comes to getting things up and running AND having a helping hand to turn to in times of need, there’s much to be said for going pro.
Image Source: Pexels
It’s simple really – if you use a completely free and open ecommerce platform to build your store and run your business, you’re 100% on your own. Sure there may be a community of other users to turn to for help and advice, but in terms of professional advice and actual help when and where needed no dice. The reason being that free services are not exactly known for coming with world-class customer care a standard as it’s not like such teams can or will work for free. The benefits are obvious – you’re in control, you call the shots and you don’t have to pay out for any services – but when and where advice is needed, it’s a roll of a dice as to whether you find the answers you need.
By contrast, make use of an ecommerce solution that does in some way managed by a professional organisation and you will immediately boost your chances of getting it right. What has to be remembered is that it doesn’t just come down to making sure that any problems further down the line are ironed out – it also incorporates making all the right decisions in the first place. For professionals, pro help isn’t usually needed as they know what they’re doing. For newcomers however, you simply cannot expect to know every rule in the book and every trick of the trade for succeeding in ecommerce. As such, the only way you can gain access to such knowledge is to team up with a provider that’s every bit the oracle of knowledge on the subject, which may constitute an expense, but will also improve the business’ chances of success.
From the initial design of the site to raking in the traffic and right through to optimizing the experience for every visitor across the board, having a pro on hand means never having to work the tough stuff out solo. For some, the trial and error approach seems like a sensible way forward, but for every error you make, you stunt the progress of your business. Working with professionals rules out all such errors and allows you to tap into the experience of others – exactly what’s needed to ensure success online.