Digital marketing is the marketing of products and services using digital media, such as the internet, mobile, email, digital video, and audio, augmented reality (AR), 3D holograms, the IoT (Internet of Things), and the like.
A complete digital marketing agency should be able to deliver marketing services across all types of digital media. Even more importantly, a complete digital agency should offer business consulting services and digital transformation strategy in addition to channel-marketing services. It should assist you in the entire business, right from product or service development through marketing and sales management and more.
Is it possible to find a complete digital marketing agency in New Jersey?
Nothing is impossible in this world, but digital marketing is an expansive universe that is still growing. The chances of finding a marketing company that specializes in all digital marketing services are from slim to none.
Luckily, you can find agencies that understand all aspects of digital marketing, specializing in most of them, and outsource some of the more specialized activities to reliable third parties with whom they have long-standing relationships.
For example, JoshMeah.com, a digital marketing consultancy based at New Jersey, offers strategy, web design, SEO, PPC, social media, and video marketing services in-house, while outsourcing services like AR and market research to reliable vendors specializing in these crafts.
What to Expect from a Complete Marketing Agency
Many small business owners are new to digital marketing and end up hiring agencies that don’t go the full mile. Here are five things to help you differentiate boys from men.
A Sound Digital Marketing Strategy
A professional digital marketing company understands your business, customers, and competitors and creates a sound strategy before it starts running campaigns. The strategy should include a description of the ideal customer personas and buying journey and a multichannel marketing plan, among other details about your target market and competitors.
A Multichannel Capability
A complete digital marketing agency delivers all types of services that your business requires to grow. These services may include web development, social media marketing, search engine marketing (SEO and PPC), video marketing, mobile marketing and applications, graphic designing, and all other digital marketing services that your company may need, now as well as in the future.
Knowledge about the Latest Trends and Technology
Google continuously updates its search algorithms, so your complete digital marketing consultancy should stay abreast of the latest developments if it wants to get your website high SEO rankings. Meanwhile, digital technology is on a roll too. CRM, automation, and tracking software can make your digital marketing campaigns more efficient and productive provided your agency knows how to use them.
Offline Marketing Expertise
Most digital marketing companies shy away from the offline channels for the simple reason that they know little about offline marketing. Offline channels such as direct mail or display advertising complement the results of your digital marketing campaigns and should be used in tandem with digital marketing channels. A complete agency holds sway over all marketing channels, digital and non-digital.
Ability to Conduct Research and Analysis
Marketing starts with your customers. Thanks to the information age, today there’s a wealth of data available about your customers, market, and competition. Your agency should know the sources of this information and should be able to conduct surveys and analyze the findings. Based on these findings, your agency should recommend modifications in your products, services, and marketing strategies.
A complete digital marketing agency offers a complete set of digital marketing services including research, strategy, and integration with non-digital channels. You might find companies that offer a few isolated services like web development, SEO, and PPC, yet they masquerade as digital marketing agencies. Make sure you know what to expect when you hire a complete digital marketing agency. It’s not an easy decision, but you have to take it if you want to get the most from digital marketing.