One would think that professional artists are very lucky people as they earn their living by doing something that they are passionate about and something that they love to do. However, the reality is a little different from what most people think. Many artists in fact struggle to make ends meet and why does this happen? If you are one such struggling artist, you will find some useful factors for your consideration.
The immediate conclusion that most people are likely to achieve in this context is that if an artist is talented they should be able to do well and that such artists will not have any problem. If you probe a little further, you will notice that there are a number of highly talented artists and they are as good as any other successful artist out there. What then is the difference?
It is observed that many artists are not successful because they do not know how to showcase their work even though they are good as artists. They may be good artists but they may not be good business people. If you want to survive as an artist, it is important that you possess some marketing skills too. Today it is important to enjoy good online visibility. If you manage to gain good visibility online, you are likely to sell better.
Just because you need to sell your artwork online, it does not mean that you need to launch your own website investing a lot of money. Instead of launching your own website, you can make use of the artist websites that allow artists to sell their work online. This will not only give you the visibility you need but you will also be able to achieve this result without having to a lot of money upfront.
The second reason why a good number of artists struggle to make ends meet is that they do not have a clear understanding of their audience’s preferences. You need to take time to study your audience and what they like to buy and create your artwork based on that. Here you could also do with some feedback from the other artists. There are art websites, which serve as a platform for the artists to not only share their work online but also share feedback on each other’s work.
Thirdly, those who are just getting started, as an artist may need to continually improve their skills, try new styles and mediums so that they become versatile. All these will take time and may not be achieved overnight. On the one hand, you need to take an aggressive approach in promoting and showcasing your work and on the other hand, you should also make sure that you patiently work upon improving your skills as an artist. New techniques and new mediums emerge in this field regularly. You need to keep yourself up to date so that your work meets the tastes and preferences of the contemporary art lover.